In this episode of News Take, Lisa Hughes, the first female Publisher of The Philadelphia Inquirer, shares how she’s led with innovation at top magazine and news publications to introduce successful new products and brands that have kept readers and subscribers coming back for more.
For years, critics have attempted to make the case for why the EU should not adopt a similar copyright law. And for years, we’ve heard otherwise from our European colleagues. To better understand the impact of the closure of Google News in Spain, we recently spoke with our European colleagues and reviewed publicly available website data.
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement.
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook.
Share our infographic below to let people know Google’s changes to its Incognito browser are damaging to both news and consumers.
American Press Institute Director of Program Operations and Partnerships, Kevin Loker’s work focuses on providing research and events that strengthen API’s programs and help API collaborate with other news organizations.
Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through API’s platform, Metrics for News.
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with the rise of reader demographic and behavior tracking technology.
Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, “Getting the Best Data for Your Organization”, industry experts discussed what techniques are best when it comes to deciphering data.
Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to target specific reader demographics with tailored offerings – all in less time than it takes to read the morning paper.
