Share our infographic below to let people know Google’s changes to its Incognito browser are damaging to both news and consumers.
Under these changes, implemented as part of Google’s Chrome 76 browser update in late July 2019, users are able to “sample” news content indefinitely. Google says this was done to “protect users’ privacy,” but this is not true – the change does nothing more to protect users’ personal identities.
If people can sample forever, then the result will be one of two things:
1. No more sampling, hard paywalls, everyone pays all the time.
2. News is all free, no investment in journalism, news goes away.
Members of the News Media Alliance staff have contributed to this post.