Archive for ad tech
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
Statement: News Media Alliance Applauds State AGs’ Ad Tech Suit Against Google
We applaud all 10 states that have stepped forward to take action to address Google's flatly anticompetitive ad technology business. ... Read More
Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise
While the straight revenue share between Google AdSense and publishers was clearly tilted in favor of the publishers, Google AdSense has become less relevant for ... Read More
Video Now Available! Virtual adXchange 2020
In light of the coronavirus pandemic, we will host a virtual adXchange with a special guest speaker instead of holding an in-person event this September ... Read More
Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams
Recording Now Available! – Description: In today’s uncertain advertising climate, the ability to generate new revenue streams is more valuable than ever. On this webinar, ... Read More
A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it ... Read More
Fixing Online Advertising and News: A Matter of Life and Death
This post appears on Medium - click here to read the full article. Below is a short excerpt. As the COVID-19 pandemic reshapes life in ... Read More
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of ... Read More
Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices
The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword blocking practices that jeopardize the ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
