Archive for Research & Tools
Back-to-School Ad
According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $45.1 billion on back-to-school shopping this year, an ... Read More
Pets and People Together Ads – Ad Council
The News/Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers and magazines around helping to keep people and ... Read More
A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a ... Read More
Alliance Members: We’d Like Your Input! Audience & Advertising Research Needs
We are in the process of evaluating our news and magazine audience and advertising research reports and would like your feedback! ... Read More
Fireside Chat with Robin Berjon: Could Web3 Really Be a Thing for Publishers?
In this fireside chat, News/Media Alliance President & CEO, David Chavern, sits down with Robin Berjon, former VP of Data Governance at The New York ... Read More
News/Media Alliance Releases 2022 Magazine Media Factbook
The News/Media Alliance has released the latest installment of the Magazine Media Factbook. The Factbook provides updated research trends and data points that highlight the ... Read More
2022 Magazine Media Factbook
The Magazine Media Factbook provides updated research trends and data points that highlight the continued enthusiasm for magazine media, as well as the strong credibility ... Read More
Magazine Media Factbook
The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid ... Read More
News Take Episode 109: The State of Advertising and Local News
On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising ... Read More
Press Gazette Future of Media Tech Conference
September 21, 2022 - The Future of Media Technology conference aims to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas ... Read More
