Research & Tools

The News/Media Alliance produces ads for newspapers to run in their print publications each year to thank our hardworking newspaper carriers, without whom many people would not receive the news ... Read More

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $39.4 billion on back-to-school shopping this year. And where will they look to find the best deals? News media—in print and online ... Read More

Download our ad for members promoting news and magazine media as the best place to advertise foods and beverages for the Big Game ... Read More

The News/Media Alliance has produced print and digital ads to run in your publications this holiday season to promote giving a gift subscription to your news publication ... Read More

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your publication for that information ... Read More

Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and purchasing decisions, making them an important audience for advertisers, according to a new report released ... Read More

The News/Media Alliance Magazine Audience: Influential, Engaged, and Action-Oriented 2024 Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions ... Read More

The 2024 Magazine Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions, including the latest data from MRI-Simmons ... Read More