Archive for Research & Tools

How America Shops and Spends 2014
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How America Shops and Spends 2014

How America Shops and Spends investigates consumer shopping habits and the influence media has on shopping today. The research, conducted by Frank N. Magid Associates ... Read More
Dealing with Health as an Advertising Category
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Dealing with Health as an Advertising Category

Health issues are frequently at the forefront of people’s concerns, both for personal reasons and as a matter of civic discourse. New medical treatments, and ... Read More
Executive Summary: Across Platforms, 7 in 10 Adults Access News
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Executive Summary: Across Platforms, 7 in 10 Adults Access News

Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America ... Read More
Across Platforms, 7 in 10 Adults Access
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Across Platforms, 7 in 10 Adults Access

Across Platforms, 7 in 10 Adults Access Content from Newspaper Media Each Week (March 25, 2013) The vast majority of U.S. adults read newspaper media content ... Read More
Newspaper Carrier Hall of Fame
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Newspaper Carrier Hall of Fame

Many former newspaper carriers have achieved great success in business, entertainment, politics and the press ... Read More
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News/Media Alliance Applauds Senators Schumer, Heinrich, Rounds and Young for Recognizing Importance of Journalism in AI Forums, New Report Learn more