Alliance President & CEO on Google Incorporating AI Tool Gemini into Search Engine: “This will be catastrophic to our traffic.”

“This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content.”

– Danielle Coffey, President & CEO, News/Media Alliance

“This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content,” Danielle Coffey, the chief executive of the News/Media Alliance, bluntly told CNN in an article published today, reacting to the announcement Tuesday from Google that it would incorporate its AI tool, Gemini, into its Search product. The announcement has major implications for publishers in that users will no longer need to click links to view the original content on creators’ websites for information, further eroding traffic to news sites.

‘The little traffic we get today will be further diminished, and with a dominant search engine that’s cementing its market power, we once again have to adhere to their terms. This time with a product that directly competes with our content, using our content to fuel it. This is a perverse twist on ‘innovation.’”

Read the full CNN article here.

 

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