Archive for Research & Tools

This Publisher was Victim of a Ransomware Attack: How They Minimized the Impact and 3 Lessons You Can Apply
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This Publisher was Victim of a Ransomware Attack: How They Minimized the Impact and 3 Lessons You Can Apply

In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared ... Read More
Study Suggests Online News Not a Major Contributor to Partisan News Consumption
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Study Suggests Online News Not a Major Contributor to Partisan News Consumption

As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to ... Read More
Recording Now Available! Webinar: John Murray Best Practices in Audience Development
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Recording Now Available! Webinar: John Murray Best Practices in Audience Development

July 26, 2:00-3:15 p.m. EDT - The recipients of the 2021 John P. Murray Award for Excellence in Audience Development will share their success stories ... Read More
Ads: Support Local News, Support the JCPA
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Ads: Support Local News, Support the JCPA

Don't Let Big Tech Cancel Local News. Local news strengthens our community, but local papers across the country are under threat. The Journalism Competition & ... Read More
News Media Alliance Announces Recipients of 2021 John P. Murray Award for Excellence in Audience Development
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News Media Alliance Announces Recipients of 2021 John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named The Forum of Fargo-Moorhead (North Dakota) (Small category), the Detroit Free Press (Medium category), the Honolulu Star-Advertiser (Medium Category) ... Read More
News Take Episode 104: Encouraging and Sustaining Diversity in News Media
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News Take Episode 104: Encouraging and Sustaining Diversity in News Media

On this episode of News Take, News Media Alliance President & CEO David Chavern and Kalita have a heartfelt discussion about her journey from being ... Read More
Ad Tech: It’s Worse Than We Thought
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Ad Tech: It’s Worse Than We Thought

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once ... Read More
News Take Episode 103: Leveraging Products to Connect with Your Audience
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News Take Episode 103: Leveraging Products to Connect with Your Audience

On this episode of News Take, Alliance President & CEO David Chavern sits down with Kim Bui, Director of Product and Audience Innovation at the ... Read More
Twenty-Somethings Share What Would Get Them to Pay for News
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Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
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The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
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News/Media Alliance Applauds Senators Schumer, Heinrich, Rounds and Young for Recognizing Importance of Journalism in AI Forums, New Report Learn more