Research & Tools

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News Media and Magazine Audiences As Valuable As Ever: New Market Report from News/Media Alliance

News media and magazines are still the gold standard for advertisers looking to reach affluent, influential audiences, a new report by the News/Media Alliance finds ... Read More
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2025 Market Report on News Media and Magazine Audiences

The 2025 Market Report offers NMA members and advertisers an analysis of the size, composition, and spending habits of the news media and magazine audiences ... Read More
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2025 Holiday Shopping Ads

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your publication for that information ... Read More
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2025 International Newspaper Carrier Day Ad

The News/Media Alliance produces ads for newspapers to run in their print publications each year to thank our hardworking newspaper carriers, without whom many people would not receive the news ... Read More
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Back-to-School Ads

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $39.4 billion on back-to-school shopping this year. And where will they look to find the best deals? News media—in print and online ... Read More
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Big Game Ad

Download our ad for members promoting news and magazine media as the best place to advertise foods and beverages for the Big Game ... Read More
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New Ads: Give a Subscription to Your Local Newspaper

The News/Media Alliance has produced print and digital ads to run in your publications this holiday season to promote giving a gift subscription to your news publication ... Read More
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2024 Holiday Shopping Ads

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your publication for that information ... Read More
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Nine in Ten Americans Engage with Magazine Media, Most Take Action on Ads in Magazines: News/Media Alliance Report

Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and purchasing decisions, making them an important audience for advertisers, according to a new report released ... Read More
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2024 Magazine Supplement

The News/Media Alliance Magazine Audience: Influential, Engaged, and Action-Oriented 2024 Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions ... Read More
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2024 Magazine Supplement: The Magazine Audience: Influential, Engaged, and Action-Oriented

The 2024 Magazine Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions, including the latest data from MRI-Simmons ... Read More
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‘Love, Your Mind’ Campaign – Ad Council

The News/Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers and magazines for its "Love, Your Mind" campaign, focused on promoting positive mental health awareness ... Read More
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