Advertising | News/Media Alliance

Audience-RT, Journalism, Research & Tools

Press Trends to Be Thankful for In 2017

By Jennifer Peters / November 28, 2017

The news industry has suffered some setbacks in 2017, including the continued rise of fake news and a growing number […]

Advertising, Audience-RT, Research & Tools

The Influence of Print Ads on Black Friday Shopping

By Jennifer Peters / November 17, 2017

Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements

Advertising, Business-DO NOT USE, Press Releases, Research & Tools, Strategy & Operations-RT

News Media Alliance to Host adXchange 2018

By Staff / November 13, 2017

The News Media Alliance will host its second adXchange event for news media companies and advertisers February 28 – March 2, 2018 at the Embassy Hilton Suites – San Diego Bay Downtown in San Diego, CA.

Advertising, Business-DO NOT USE, Research & Tools, Sales & Marketing-RT, Strategy & Operations-RT

Advertising Tax Ad

By Staff / November 2, 2017

Download and run our ads opposing an advertising tax.

Advertising, Business-DO NOT USE, Research & Tools, Strategy & Operations-RT

Print Ads Remain Valuable Assets for Publishers and Advertisers

By Jennifer Peters / October 31, 2017

Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit

Advertising-A, Advocacy, CEO, Digital, Press Releases, Tech Platforms-D - DO NOT USE

Alliance Calls on Google, Facebook: Take Responsibility for Political Ads

By Staff / October 24, 2017

At a House Information Technology Subcommittee Hearing today, News Media Alliance President and CEO David Chavern called upon online content distribution platforms – specifically Google and Facebook – “to…help stem the flow of misinformation—a problem that is largely of their own making.”