AAJA Pay Study Reveals Women and POC Earn Less
Recently-released data from AAJA suggests that women and minorities employed in newsrooms earn less than their male and white counterparts.
Research
Advertising Planning Calendar
This Advertising Planning Calendar provides a schedule of News Media Alliance ads for your advertising department’s use in planning for your advertising schedule.
Morning Consult Study Delves into News Brands Polarization
A study from Morning Consult shows that as of 2018, perceptions of news brands are highly polarized.
Highlights from DCN's "Trust as a Proxy for Brand Value" Report
Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption.
Discount for Alliance Members: CMO Council Report
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The News Audience is Thriving
Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience.
News Media Alliance Names Rebecca Frank Director, Research & Insights
The News Media Alliance today announced the hire of Rebecca Frank as Director, Research & Insights.
Why Research Matters to Journalists
“Joyce, I have students who don’t understand why they need to do research at all. Can you get them to see that research matters?”
Report: Preprint Advertising: Toward an Open-Source ROI Model
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News Media Alliance Playbook
The News Media Alliance Playbook provides an overview of the Alliance, its mission and key issues we advocate on behalf of our members.