Engaging Shoppers: Consumers & Newspaper Media 2016
The challenge advertisers face of raising awareness and motivating consumers to purchase,
news media
6 Reasons Newspapers are the Elected Media Platform for Loyal Voters
For certain local news and information, there is just no comparison to the value of the local newspaper.
Facebook’s Political Advertising Policy
The News Media Alliance has taken an active role in conversations around Facebook’s plan, announced in April 2018, to label quality news as political advocacy.
NAA Fights for Tax Deductions for Print, Digital
The IRS is proposing a change to its rules to determine who the taxpayer is under Section 199Â of the Tax
Newspaper Digital Audience Peaks
Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult
2016 Advertising Planbook
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Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users
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How Publishers Can Use Lionshare, a Digital-Media Planning Tool
The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri,
Why Newspapers are Important During Election Season
If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things straight.
2015-16 Political Ad: Elections and Newspaper Media
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