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NewsWhip’s Report Measures Impact of FB Algorithm Change

Given Facebook’s sizable power in driving traffic to news sites, its early 2018 announcement that it was changing how stories are surfaced in the News Feed was a source of concern for many publishers. Following the rollout of these changes, the tracking software NewsWhip used its proprietary technology to quantify the impact of the algorithm changes, which it published in a report in late March 2018.

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