On Tuesday, April 10 and Wednesday, April 11, 2018, Facebook CEO Mark Zuckerberg will visit Washington, D.C. to testify before Congress regarding the Cambridge Analytica data breach. As a major source for news, Facebook has an obligation not only to be transparent about their data-sharing and usage practices, but they have a duty to ensure their users have access to high-quality, real news.
Facebook benefits greatly from having this quality news content on their platforms, which they use to attract digital ad dollars. It is time they acknowledge this and respond by prioritizing quality news produced by real, professional journalists in their algorithms and in the News Feed.
At this time of heightened attention to these issues, the Alliance has produced a new ad featuring a message to Mr. Zuckerberg: Support Real News.
Run the ad in your publications to coincide with the Congressional Hearings.
The ads are available in full- and quarter-page for print, as well as digital cube and leaderboard.
Access the ads in PDF and EPS below.
Click on the links to download the ads via Dropbox.
Zuckerberg Support Real News Ad
Banner (729 x 90)
Cube (300 x 250px)