WHO: Package Delivery Safety and Coronavirus
In the World Health Organization’s (WHO’s) Q&A about coronaviruses, it explains the low risk of commercial products as a vector for the virus.
Research & Tools, Strategy & Operations-RT
Research
Advertising-RT, Member Only, Research & Tools, Sales & Marketing-RT
Case Study Template: Advertising Intelligence Center
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Advertising-RT, Member Only, Research & Tools, Sales & Marketing-RT
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
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Advertising-RT, Audience-RT, Research & Tools, Strategy & Operations-RT
Alliance Insiders Share Insights Into 2020’s Top Issues
With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to.
Research & Tools, Strategy & Operations-RT
Getting a Grant: How, Where and Why to Apply for Journalism Funding
The News & Observer (Raleigh, NC) has developed guidelines for seeking funds and a “living” directory of journalism grants.
Events, Webinars
Webinar: Connecting the Dots: Digital Subscriptions
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News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement.
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook.
6 Answers with Rebecca Frank, Vice President, Research & Insights, News Media Alliance
Rebecca Frank tries to stay on top of what’s going on in the industry that might be helpful for Alliance members. Coming from an advertising background, Rebecca tries to provide Alliance members all the facts they need about the advertising world so they can stay on top of all new initiatives and business.