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Advertising-A, Advertising-RT, Advocacy, Journalism, Research & Tools

Fixing Online Advertising and News: A Matter of Life and Death

This post appears on Medium – click here to read the full article. Below is a short excerpt.

As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ reluctance — for brand safety reasons — to advertise against news.

Research & Tools

Guest Post: Politics and Policy in the Age of Pandemic

Lobbying firm Mehlman Castagnetti Rosen & Thomas today released an analysis of how the novel coronavirus pandemic will impact policy and politics in the coming months and years, “Politics & Policy in the Age of Pandemic.” The analysis, prepared by Bruce Mehlman, looks at the country’s preparedness leading up to the COVID-19 pandemic, how the public health crisis could affect the 2020 election, and what the political landscape might look like in the months and years after the election. Mehlman also offers five recommendations for leaders going forward, as well as reasons to feel optimism. 

Advertising, Advertising-RT, Audience-RT, Research & Tools

COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news outlets. However, even as these news outlets have received renewed attention from readers, their staffs are grappling with how to continue delivering critical news with reduced revenue and resources resulting from the crisis.

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