For years, critics have attempted to make the case for why the EU should not adopt a similar copyright law. And for years, we’ve heard otherwise from our European colleagues. To better understand the impact of the closure of Google News in Spain, we recently spoke with our European colleagues and reviewed publicly available website data.
A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the Minneapolis-St. Paul-based Star Tribune uncovered new drivers of digital news media subscriptions that provide news publishers keys to growing subscription revenue.
The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue. The report contains the latest stats on how news publishers are working to drive subscriptions to their digital publications.
Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News Media Alliance’s News Advertising Panorama book, released today, which highlights the benefits and advantages for marketers of advertising in print and digital news media.
First Quarter 2016 Over the last three years, NAA has executed a number of “quick and easy” snapshot surveys in
Recent independent research reveals that newspaper inserts continued to drive traffic
