Through discussions of fake news, the duopoly, paywalls and digital content options, DMNA18 explored all aspects of the online news landscape and what it takes to get readers and viewers to not only trust digital news, but be willing to pay for it. We’ve rounded up the key discussions from the meeting to help you begin your own exploration of what online business model may be right for you.
Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to target specific reader demographics with tailored offerings – all in less time than it takes to read the morning paper.
“Democracy dies in darkness” may be the tagline for The Washington Post, but it’s also a fact that the Center for International Media Assistance (CIMA) works to highlight with its aid to media development around the world.
Last week, the Open Markets Institute hosted a discussion on the fate of journalism in the age of the duopoly. The conversation between anti-trust experts and media pros focused on the ongoing battle between publishers and platforms, and how the platforms have the power to both help and harm publishers.
Earlier this week, the News Media Alliance hosted its inaugural trustXchange event, bringing together journalists, academics and media experts to discuss how the news media industry can work together to regain reader trust.
This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new business and editorial practices to help their businesses thrive and grow. Those lessons came during a two-day study tour of D.C.-area newsrooms, as well as a three-day conference featuring presenters from news organizations around the world. While INMA18 gave us a lot to absorb, we’ve boiled the conference down to six key takeaways that we think all media outlets can benefit from.
We believe that news organizations should also keep a careful eye on the presentation. It’s a long read, so we’ve identified some key data points from the 2018 report – presented by Meeker at the Recode Code Conference in Rancho Palos Verdes, California – that we believe impact the news.
Kantar Media’s “Dimension 2018” report contains statistics that help demonstrate that news media has never been stronger. Here we present these statistics in infographics that you can use for presentations, pitches and promotion.
Just as most companies have employee codes of conduct and standards, many are now crafting similar codes for employees’ online behavior. Coming up with the right strategy for your newsroom isn’t easy, however, and there are many factors to consider.
Digital advertising and technology company AdCellerant is upping their game with an all-in-one digital marketing platform for media companies, UI.Marketing. A past Accelerator Pitch winner (2016) for its innovative advertising technology platform, AdCellerant has gone on to achieve great success in the ad tech/digital marketing arena, with a selection of top news media organizations among their clients.
