News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement.
Digital
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook.
CEO Statement: Facebook to License Content from Publishers for News Section within Platform
There have been press reports that Facebook is contemplating a separate news section in its platform and that, as part of that, it would license news content from publishers.
CEO Statement: Merger of GateHouse Media and Gannett
After much anticipation, the two largest news publishers in the country have announced that they will merge.
Statement: News Media Alliance Commends Findings of ACCC Digital Platforms Inquiry
The News Media Alliance applauds the Australian Competition & Consumer Commission (ACCC) for the findings of its long-awaited Digital Platforms Inquiry, released today.
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through API’s platform, Metrics for News.
Tech Spokesman Says Publishers Keep 70% of Digital Ad Revenue — Which Doesn’t Seem to Reflect Anyone’s Actual Experience
During last week’s hearing, a bold assertion was made by Matthew Schruers of the Computer and Communications Industry Association (CCIA), a representative of the major tech platforms, stating that news publishers make a 70 percent and higher share from digital ad revenue delivered through tech platforms.
David Chavern Podcast Interview: Through the Noise
In this in-depth interview, Chavern talked with host Ernesto Gluecksmann about the News Media Alliance and the state of the news media industry.
New Report: Post ‘Trump Bump,’ Readers Continue to Turn to News Publishers for Quality Content
The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue. The report contains the latest stats on how news publishers are working to drive subscriptions to their digital publications.
View from the Hill: Collins and Cicilline Discuss Journalism Safe Harbor Bill at #PostLive
On April 4, House Antitrust Chairman David Cicilline (D-RI) and Representative Doug Collins (R-GA), Ranking Member of the House Judiciary Committee, were part of a panel at The Washington Post’s #PostLive event, “Protecting Local News.” The Congressmen spoke with Post writer Jonathan Capehart about the the “Journalism Competition and Preservation Act,” which the pair had introduced in the House on April 3.