Archive for Strategy & Operations-RT
Print Ads Spur Newspaper Readers to Shop
Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, ... Read More
Google Ends First-Click-Free — What That Means for Paywalled News
Earlier this month, Google made a move many in the news industry have anticipated for years: the internet giant ended their first-click-free program that allowed ... Read More
Trib Total Media Keeps Local Journalism Alive with Alliance Membership
In western Pennsylvania, Trib Total Media made the move into digital news early, starting the region’s first online news hub, Tributaries, in 1995. Since then, ... Read More
Pennsylvania’s Observer Publishing Company Joins the Alliance
As small-town papers try to compete against the internet and the negative impacts of fake news, they’re looking for new ways to fight for their ... Read More
Amazon Becomes Latest Digital Advertising Threat
Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering ... Read More
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal ... Read More
New Campaign Calls for Use of Trusted Sources to Fight Fake News
The News Media Alliance today announced the launch of the second phase of its national campaign focused on supporting real news ... Read More
Statement from CEO: Google Subscription Support Update
This morning, Google announced an update to First Click Free and other initiatives to help support digital subscriptions for publishers. Some notable changes include replacing ... Read More
Tune in to these 10 podcasts about journalism and the media
Podcasts are a great frontier for storytelling—but what about podcasts about storytelling? ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
This research was conducted by Dr. Jef Richards and Dr. Anastasia Kononova of Michigan State University ... Read More
