Archive for Audience-RT
Membership May Be the Next Best News Media Revenue Model
Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of ... Read More
How Alabama Media Group Makes Local Videos with Viral Appeal
Long before we were talking about the “pivot to video,” Alabama Media Group was bringing sleek, stylized videos to their local audience ... Read More
New(s) Ideas: Subatomic Digital Helps Publishers Tap into Digital Archives, Drive Additional Revenue
Subatomic Digital didn’t realize the revenue growth potential of their products for news publishers when they launched their business in the early 2000s. But today, ... Read More
New(s) Ideas: Twipe Tool Helps Publishers EngageReaders
Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and ... Read More
API Tracks 9 Most Common Paths to Subscription
Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled "Paths to Subscription." The ... Read More
Reuters Institute Digital News Report 2018
39 percent of people said they used Facebook as a source of news in 2018, down 9 percentage points from 2017. And if you look ... Read More
Why The NYT Seized The Parenting Opportunity
The New York Times, continuing its efforts to shift away from digital ad revenue to a subscription-based model, will be adding a subscription product for ... Read More
News Media Alliance Mourns John Murray
The News Media Alliance mourns the loss of John Murray, News Media Alliance VP of Audience Development. He was with the Alliance for over 20 years and was a treasured ... Read More
Getting the Best Data for Your Organization- Webinar Recap
Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, ... Read More
New(s) Ideas: Pelcro Paywall Targets Deals, Drives Reader Revenue
Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news ... Read More
