Archive for Audience-RT

FAQs About the News Advertising Panorama
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FAQs About the News Advertising Panorama

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how ... Read More
Infographic: 8 News Media Stats to Be Thankful For
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Infographic: 8 News Media Stats to Be Thankful For

As we prepare to celebrate Thanksgiving, we wanted to share some of the good news about the news media industry — some facts and figures ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
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News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama, ... Read More
The News Audience Votes — At the Polls and With Their Wallets
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The News Audience Votes — At the Polls and With Their Wallets

You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you ... Read More
New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality
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New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well ... Read More
Social Media Remains Top Source of News for U.S. Adults
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Social Media Remains Top Source of News for U.S. Adults

Last month, Pew Research Center released updated information on the use of social media for finding and accessing news stories. More than two-thirds (68 percent) ... Read More
Membership May Be the Next Best News Media Revenue Model
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Membership May Be the Next Best News Media Revenue Model

Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of ... Read More
New(s) Ideas: Subatomic Digital Helps Publishers Tap into Digital Archives, Drive Additional Revenue
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New(s) Ideas: Subatomic Digital Helps Publishers Tap into Digital Archives, Drive Additional Revenue

Subatomic Digital didn’t realize the revenue growth potential of their products for news publishers when they launched their business in the early 2000s. But today, ... Read More
New(s) Ideas: Twipe Tool Helps Publishers EngageReaders
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New(s) Ideas: Twipe Tool Helps Publishers EngageReaders

Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and ... Read More
API Tracks 9 Most Common Paths to Subscription
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API Tracks 9 Most Common Paths to Subscription

Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled "Paths to Subscription." The ... Read More
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What to Expect at Mega-Conference 2019 Learn More