Archive for Audience-RT

New(s) Ideas: Subatomic Digital Helps Publishers Tap into Digital Archives, Drive Additional Revenue
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New(s) Ideas: Subatomic Digital Helps Publishers Tap into Digital Archives, Drive Additional Revenue

Subatomic Digital didn’t realize the revenue growth potential of their products for news publishers when they launched their business in the early 2000s. But today, ... Read More
New(s) Ideas: Twipe Tool Helps Publishers EngageReaders
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New(s) Ideas: Twipe Tool Helps Publishers EngageReaders

Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and ... Read More
API Tracks 9 Most Common Paths to Subscription
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API Tracks 9 Most Common Paths to Subscription

Our colleagues at the American Press Institute recently released a report on what drives people to subscribe to the news, titled "Paths to Subscription." The ... Read More
Reuters Institute Digital News Report 2018
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Reuters Institute Digital News Report 2018

39 percent of people said they used Facebook as a source of news in 2018, down 9 percentage points from 2017. And if you look ... Read More
Why The NYT Seized The Parenting Opportunity
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Why The NYT Seized The Parenting Opportunity

The New York Times, continuing its efforts to shift away from digital ad revenue to a subscription-based model, will be adding a subscription product for ... Read More
News Media Alliance Mourns John Murray
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News Media Alliance Mourns John Murray

The News Media Alliance mourns the loss of John Murray, News Media Alliance VP of Audience Development. He was with the Alliance for over 20 years and was a treasured ... Read More
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