How To: Use Contests to Increase Your Ad Revenue
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Holding Our Applause for the Google News Initiative
I was invited to the Google News Initiative event in New York this week. Among many other things, they revealed a series
The Undefeated: Diverse Journalism Gives Proof of Life
There is a misconception that diversity is not important when reporting the news. That news is a set of facts that exist in a linear timeframe. That anyone can do it.
Ad Receptivity
With the dawn of digital media came an explosion of new advertising channels, creating more options than ever before for
Key Industry Takeaways From Mega-Conference 2018
Last week, publishers from across the country converged at the Key Executives Mega-Conference in San Diego, California, to discuss such
FAQ: Coalition for Better Ads and Ad Filtering Within Chrome
This FAQ provides background on the Coalition for Better Ads, its Better Ads Standards, and the Chrome Filtering Feature
How To: Price Your Native Advertising Offerings
After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific
Better Ad Standards to Be Enforced By Google, Coalition
The Coalition for Better Ads is rolling out their Better Ads Experience Program to kick off the new year, while
How To: Create Better Branded Content
Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or
Discount for Alliance Members: CMO Council Report
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