Archive for Advertising
Print Ads Spur Newspaper Readers to Shop
Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, ... Read More
Amazon Becomes Latest Digital Advertising Threat
Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
This research was conducted by Dr. Jef Richards and Dr. Anastasia Kononova of Michigan State University ... Read More
News Media Alliance Calls for Legislation to Address Digital Duopoly Impact
Today, the News Media Alliance – representing almost 2,000 news organizations – called on Congress to allow publishers to negotiate collectively with dominant online platforms ... Read More
The Domestic Manufacturing Deduction: Here’s Why It Matters
We asked the Treasury Department and the Internal Revenue Service (IRS) to unilaterally extend the benefits of Section 199 to online and digital newspapers ... Read More
Statement: Google’s Announcement of an Ad Blocking Feature within Chrome
While we appreciate the energy and resources that Google has brought, as a partner of the Coalition for Better Ads (launched last September), to the ... Read More
Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed
There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More
124 Members of Congress Oppose Tax on Advertising
A bipartisan group of 124 House Members signed a letter in support of preserving the impact of advertising on the economy ... Read More
mediaXchange 2017: Groundbreaking ROI Research
There isn’t a human (or publisher) that doesn’t want to save a buck, which is why over $1 billion was invested in preprints last year ... Read More
Coalition for Better Ads Releases Initial Better Ads Standards
The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences ... Read More
