Archive for Advertising
Statement: Appointment of Maureen Ohlhausen as Acting FTC Chairman
We applaud the appointment of Maureen Ohlhausen as Acting Chairman of the Federal Trade Commission (FTC). Her experience and leadership will be a valuable asset ... Read More
Publisher Investment in Mobile is Paying Off
For years, publishers and journalists have been taught to think “mobile first.” It’s finally paying off in dividends. Mobile advertising spending now accounts for 47 ... Read More
Advertising Drives Action Ads
These ads demonstrate the effectiveness of newspapers, including consumer action around newspaper advertising ... Read More
Native Advertising on the Local Scale
In 2014, The New York Times ran a 1,500 word article about women inmates. The graphics, video and audio components blended together with strong reporting ... Read More
Global Online Media Leaders Join Forces to Improve Consumer Ad Experience
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards Leading international trade associations and companies involved in online media are ... Read More
9 Quick Facts About Newspaper Media
"9 Quick Facts About Newspaper Media" is full of information about the interesting ways in which newspaper media are expanding their digital reach and growing ... Read More
Creating a Positive Digital Ad Experience
This week, readers in Sweden found themselves in the dark. That’s because 90 percent of the country’s news outlets have joined forces to collectively block ... Read More
30 under 30 with Michael Matthews
News Media Alliance announced the winners of its first "Top 30 Under 30" Awards program at mediaXchange 2016 in April, which honors young leaders working in every ... Read More
Another Dumb Preconception About Digital Ads Dies
The digital realm is the future of publishing – and it is certainly the place where most innovation and forward-thinking is happening right now. But that ... Read More
