Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to target specific reader demographics with tailored offerings – all in less time than it takes to read the morning paper.
“It was a very positive announcement by Campbell Brown on subscriptions through Facebook.”
Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal the successful acceleration of efforts to grow—and sustain—digital subscription revenue.
The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication.
By Cam Ellis, Special to the Alliance When it comes to consumer engagement, there’s arguably no more important statistic to
From this year’s NAA Audience Symposium, we present more than three dozen ideas to build audience and revenue. In this
The traditional paid home delivery subscription continues to be the largest category in the Alliance of Audited Media’s (AAM)
