WEBINAR #5 IN THE AUDIENCE & REVENUE SUMMER SERIES: CUTTING EDGE APPROACHES TO DRIVING SUBSCRIPTIONS
Thurs., August 31 – this event has passed
The American Press Institute debuted new research insights about who subscribes to news and what the opportunities are to convert more readers to subscribers. Jeff Sonderman explored findings from a nationwide survey of Americans that probes their reasons for being a news subscriber. Also, new ethnographic research shows that people fall into one of three different groups regarding their attitudes and behaviors about paying for news — learn the three types of people and the marketing strategies and opportunities for reaching each group.
Speaker: Jeff Sonderman,
Deputy Director, American Press Institute