We have all heard the term programmatic, but what does it really mean, and how can we hop on the programmatic money train? During the May 19 webinar, we will demystify the programmatic space, and learn about how publishers around the country are getting bigger shares of their local advertiser’s digital budget by leveraging programmatic technology.
For more information or any questions, email Gay Mac Leod, NAA Project Director, Business Development.
“Programmatic Opportunity, and How to Capitalize on it!” is on Thursday, May 19 at 1:00 PM EST.
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About Mike Smith: Mike has been working with local publishers at Centro for nearly four years. He has a street level knowledge of howprogrammatic technology can help a local advertiser’s business, and how it can add to incremental revenue for a local publisher. Mike spent 2015 leading the Centro team who supported the buyers within CentroDSP, and now is taking his knowledge of the programmatic space, and how it works, back to the sales enablement side. Mike has been asked to speak at more than one conference on the topic of programmatic and has a knack for making the information easy to understand, and actionable.
Members of the News Media Alliance staff have contributed to this post.