News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement.
news media
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook.
Infographic: Changes to Google’s Incognito Browser Harm News and Consumers
Share our infographic below to let people know Google’s changes to its Incognito browser are damaging to both news and consumers.
Teaching Kids About Media Literacy
Providing the right tools for young news consumers will help them learn how to spot fake news; how to tell the difference between ads, blogs and news reports; and how to draw their own informed conclusions.
CEO Statement: Facebook to License Content from Publishers for News Section within Platform
There have been press reports that Facebook is contemplating a separate news section in its platform and that, as part of that, it would license news content from publishers.
CEO Statement: Merger of GateHouse Media and Gannett
After much anticipation, the two largest news publishers in the country have announced that they will merge.
Antitrust-D - DO NOT USE, Digital, Journalism
Contact Your Member of Congress – JCPA
Click here to contact your member of Congress and encourage them to co-sponsor the Journalism Competition & Preservation Act.
News Literacy Project’s Newsroom to Classroom Not Just for Middle Schoolers
I had a writing class that turned into a heated discussion about how we categorized “fake news.” No matter how many articles we read — How to Identify Fake News, or What Makes an Article Credible? — when we could not come up with one straight answer, I realized the problem was much bigger.
Alliance CEO Addresses Platform Dominance on ‘Bloomberg Technology’
News Media Alliance President & CEO David Chavern appeared on “Bloomberg Technology” on Tuesday, July 16, 2019, where he addressed the tech platforms in light of hearings taking place on Capitol Hill
News Media Alliance Announces Newest Member, Boston Globe Media
The News Media Alliance is pleased to announce that Boston Globe Media Partners has become its newest member. Boston Globe Media Partners provides news and information, entertainment, opinion and analysis through its multimedia properties.