Publishers could see an extreme rise in their mailing costs in the next five years because of recently proposed changes to the current price structure for Marketing Mail and Periodicals.
Jonathan Utz is an unlikely marketing hero. He studied finance and describes himself as much more of a quantitative-type person.
2016 Top 30 Under 30 winner Christina Contreras is the Circulation Marketing Manager at the Arizona Republic. She is also
News Media Alliance announced the winners of its first “Top 30 Under 30” Awards program at mediaXchange 2016 in April, which honors
This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps
