Letter to Mark Zuckerberg regarding Facebook’s Political Ad Archive
Letter to Mark Zuckerberg regarding Facebook’s Political Ad Archive
Letter to Mark Zuckerberg regarding Facebook’s Political Ad Archive
News Media Alliance President and CEO David Chavern today sent a letter to Capitol Hill in response to Facebook’s new political advertising policy to classify news content as political advocacy.
Just as most companies have employee codes of conduct and standards, many are now crafting similar codes for employees’ online behavior. Coming up with the right strategy for your newsroom isn’t easy, however, and there are many factors to consider.
Facebook’s plan to group quality publishers alongside political advocacy, which its ad archive will do, is a fundamental mischaracterization of journalism.
Letter to Mark Zuckerberg Regarding Political Ads
News Media Alliance President and CEO David Chavern today called on the major technology platforms, namely Facebook and Google, to take responsibility for the role they play in deciding, via their “secret algorithms,” how and to whom news is distributed, and the subsequent impact of those decisions on civil society.
Given Facebook’s sizable power in driving traffic to news sites, its early 2018 announcement that it was changing how stories are surfaced in the News Feed was a source of concern for many publishers. Following the rollout of these changes, the tracking software NewsWhip used its proprietary technology to quantify the impact of the algorithm changes, which it published in a report in late March 2018.
On Tuesday, April 10 and Wednesday, April 11, Facebook CEO Mark Zuckerberg will visit Washington, D.C. to testify before Congress regarding the Cambridge Analytica data breach.
View the Office of Congressman David Cicilline’s Fact Sheet on the Journalism Competition & Preservation Act (PDF).
H.R. 5190, the Journalism Competition & Preservation Act