Audience-RT

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Reuters Institute Digital News Report 2018

39 percent of people said they used Facebook as a source of news in 2018, down 9 percentage points from 2017. And if you look just at young people in the U.S., their use of Facebook for news is down ... Read More
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Why The NYT Seized The Parenting Opportunity

The New York Times, continuing its efforts to shift away from digital ad revenue to a subscription-based model, will be adding a subscription product for parents to its offerings in the upcoming year ... Read More
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News Media Alliance Mourns John Murray

The News Media Alliance mourns the loss of John Murray, News Media Alliance VP of Audience Development. He was with the Alliance for over 20 years and was a treasured member of our team.  ... Read More
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Getting the Best Data for Your Organization- Webinar Recap

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, “Getting the Best Data for Your Organization”, industry experts discussed what techniques are best when ... Read More
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