Audience-RT

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The News Audience Votes — At the Polls and With Their Wallets

You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they're also politically engaged? 86 percent of the news media audience — or 122 ... Read More
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New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content ... Read More
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Social Media Remains Top Source of News for U.S. Adults

Last month, Pew Research Center released updated information on the use of social media for finding and accessing news stories. More than two-thirds (68 percent) of Americans said they get their news from social media.  ... Read More
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Membership May Be the Next Best News Media Revenue Model

Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of The Membership Economy, there’s a third option: membership ... Read More
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