Archive for Audience-RT
mediaXchange 2017: Retaining Readers through Cost Effective Service Improvements
By Cam Ellis, Special to the Alliance While some of today’s publishers continue to drift towards an exclusively-digital distribution plan, there are many that still ... Read More
mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions
In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017 ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More
Reader Trust in Newspapers
Download our infographic comparing reader trust in news platforms! ... Read More
Webinars on Demand: Audience & Revenue Series
Series of five webinars sharing successful strategies and tactics focused on the why and how of attracting new audiences, retaining readers and increasing revenue ... Read More
Millennial Reading Habits
Watching a 25-year-old walking down the street glued to his smartphone, you might assume that he’s looking at a frivolous Instagram post or passively scrolling ... Read More
Go Cubs, Go Newspapers!
The Chicago Tribune trumpeted on its front page that the Cubs are Champions “At Last!” Cubs fans lined up to get a copy ... Read More
New York Times Connects with its Readers in California
On the opposite side of the country, three time zones away, is the second largest population of New York Times readers. The Times wanted a ... Read More
Webinar Recap: Leveraging Audience Data to Drive Engagement & Monetization
The fourth webinar of the Audience and Revenue series showcases best ... Read More
How U.S. News Outlets are Focusing on Global Audiences
By Kaitlin Jansen, Special to the News Media Alliance The digital age is nothing new, and the internet allows people across the world to access ... Read More
