Highlighting News Publisher Success in the AIC
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from ... Read More
How To: Use Contests to Increase Your Ad Revenue
Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be used. I never win contests. I am not lucky, but I still try. I join ... Read More
The Undefeated: Diverse Journalism Gives Proof of Life
There is a misconception that diversity is not important when reporting the news. That news is a set of facts that exist in a linear timeframe. That anyone can do it ... Read More
Ad Receptivity
With the dawn of digital media came an explosion of new advertising channels, creating more options than ever before for campaigns and media strategies. Â With this revolution comes a pressure to determine which channels provide the greatest value. One important ... Read More
