Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, “Getting the Best Data for Your Organization”, industry experts discussed what techniques are best when it comes to deciphering data.
In this webinar, the News Media Alliance and the American Press Institute (API) will present 2017 research from the Alliance on how data can be used to grow digital subscriptions, and API’s recently released “Paths to Subscription.”
This webinar will dive into common problems that data can solve, including audience engagement with news stories, audience growth and making the business case for investing in both.
Join us for a webinar with Adrian Rodriguez, a Google Strategic Partner Manager, to review and learn some best practices and tips when it comes to optimizing your Ad Exchange account for a higher yield.
Alliance President & CEO, David Chavern, will be hosting a free webinar next month that will cover key issues that impact our members.
The American Press Institute will debut new research insights about who subscribes to news and how you can use content, marketing, and data analysis to better motivate people to subscribe to your publication.
Speakers will share how they have successfully managed double-digit growth in paid digital audiences, and essential elements of their strategies that are getting results.
