Webinar: Driving Digital Subscription Growth

Webinar #3 in the 2017 Audience & Revenue Summer Series

Thurs., August 3 – this event has passed

2:00-3:00 PM EDT

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Gerard Brancato, VP, Digital Subscription Marketing, tronc, Inc.
Kelli Dakake, Senior Manager, Digital Subscription Sales, Cox Media Group

News Media companies are experiencing renewed success building digital audiences and revenue marketing paid digital access. Reader revenues from paid content is a key ingredient in building a sustainable business model and this past year audience executives have had remarkable success in acquiring and retaining digital exclusive subscribers.  In the last year the LA Times tripled its digital exclusive subscriber base to more than 60,000 paid subscriptions.  The Cox Media Group is up 35% compared to last year across their four markets. This session will demonstrate  tactics and strategies that are transferable and scalable to most markets. This team of presenters have successfully managed double digit growth in paid digital audiences across markets of various sizes.  They will share the essential elements of their strategies and tactics in direct messaging, targeting direct response and social media along with the pricing formulas that are getting results.

About the Speakers

Gerard Brancato is VP, Digital Subscription Marketing for tronc, Inc. Gerard currently oversees digital subscriber acquisition and retention efforts for tronc’s portfolio of newspaper and website brands, which includes the Los Angeles Times, Chicago Tribune, The Baltimore Sun and more. Prior to joining tronc, Gerard spent five years growing Australia’s first subscription movie and TV subscription streaming service. He’s also held marketing and media-focused roles with a News Corp newspaper and a leading Australian internet service and content provider.

Kelli Dakake is Senior Manager, Digital Subscription Sales at Cox Media Group Inc. Kelli is responsible for driving digital only acquisition through emerging technologies and channels for CMG newspapers, including Atlanta Journal Constitution, Austin American Statesman, Palm Beach Post and Dayton Daily News. Prior to joining Cox, Kelli was the Director of Product Innovation Programs at the American Cancer Society along with other leadership roles in the areas of Revenue, Marketing and Communications.  Kelli started her career at General Electric, working various manufacturing and operations roles. She holds a B.S. in Industrial Engineering from Cornell University and a M.B.A. from Union College.


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