Technology

Digital, Tech Platforms-D - DO NOT USE

Facebook’s Settlement With Video Advertisers Should Worry News Publishers

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Facebook has agreed to settle a lawsuit brought against it after it overstated average viewing time for videos on the platform. The suit alleged that because Facebook discarded data for any views lasting three seconds or less, they were able to inflate the average watch times — by as much as 900 percent, according to the plaintiffs. These tactics are concerning as publishers enter into relationships with Facebook to populate its News Tab.

Audience-RT, Journalism, Strategy & Operations-RT

Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

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In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with the rise of reader demographic and behavior tracking technology.

Audience-RT, Research & Tools, Strategy & Operations-RT, Technology-DO NOT USE, Technology-RT

New Study Explores Why Tech Isn’t Always the Answer to News Media’s Problems

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A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be almost as dangerous as stagnation.”

Events, Live Events

innovationXchange

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InnovationXchange is the News Media Alliance’s premier roundtable event convening an intimate group of executives to discuss the problems facing their publications and come up with real, applicable solutions.

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