News and magazine publishers have larger audiences than ever — but also need to create new products and distribution systems to drive a better future.  ‘Expanding the View’ is designed to highlight interesting ideas and provoke some thinking.
News publishers and magazines have larger audiences than ever — but also need to create new products and distribution systems to drive a better future.  ‘Expanding the View’ is designed to highlight interesting ideas and provoke some thinking.
On May 26, the United Kingdom’s Competition and Markets Authority announced they were launching an investigation into Google’s advertising technology practices to determine if the company was engaging in anticompetitive behavior.
Expanding the View is a monthly list of stories I’ve read in the last month to get you thinking. Examples of topics you’ll find here include things on Web3, digital business models and other topics that have the potential to intersect with news publishing.
In this episode of News Take, Alliance President & CEO David Chavern sits down with Jim Bernard, SVP for Digital at the Minneapolis-based Star Tribune and Mike Orren, Chief Product Officer at The Dallas Morning News for a candid conversation about the challenges and opportunities that arise from understanding your readers and subscribers and how to give them what they want, all while prioritizing revenue.
MPA and Coalition submitted comments on California bill on automated decision making technology.
Facebook has agreed to settle a lawsuit brought against it after it overstated average viewing time for videos on the platform. The suit alleged that because Facebook discarded data for any views lasting three seconds or less, they were able to inflate the average watch times — by as much as 900 percent, according to the plaintiffs. These tactics are concerning as publishers enter into relationships with Facebook to populate its News Tab.
News Media Alliance President & CEO David Chavern appeared on “Bloomberg Technology” on Tuesday, July 16, 2019, where he addressed the tech platforms in light of hearings taking place on Capitol Hill
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with the rise of reader demographic and behavior tracking technology.
Looking forward to 2019, I think it is pretty easy to see that it is shaping up to be an absolutely pivotal year that may well determine the strategic landscape for news publishing for many years to come.
