A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up.
study
Magazine Media Factbook
The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts.
Alliance Research-RT, Audience-RT, Journalism, Press Releases, Research & Tools, Sales & Marketing-RT
Twenty-Somethings Share What Would Get Them to Pay for News
Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers.
Advocacy
Copyright Office Publishers an Ancillary Copyright Study NOI
On October 12, the United States Copyright Office published a Notice of Inquiry regarding its long-awaited study on ancillary copyright protections for publishers.
A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability.
Alliance Research-RT, Audience-RT, Research & Tools, Sales & Marketing-RT, Strategy & Operations-RT
Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences
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Journalism, Press Releases
New Study Reveals Connection between Entertainment, News Media Subscriptions
A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the Minneapolis-St. Paul-based Star Tribune uncovered new drivers of digital news media subscriptions that provide news publishers keys to growing subscription revenue.
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement.
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook.
Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with the rise of reader demographic and behavior tracking technology.