Research

Audience-RT, Journalism, Strategy & Operations-RT

Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

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In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with the rise of reader demographic and behavior tracking technology.

Audience-RT, Research & Tools, Strategy & Operations-RT, Technology-DO NOT USE, Technology-RT

New Study Explores Why Tech Isn’t Always the Answer to News Media’s Problems

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A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be almost as dangerous as stagnation.”

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