The News/Media Alliance is pleased to provide the latest installment of the Magazine Media Factbook. The Factbook’s insights on magazine consumption and audience preferences aid magazine and advertising professional collaboration and enhance their advertising efforts.
The News/Media Alliance welcomes Judy Gawczynski as its Vice President of Membership. In this role, Gawczynski will work closely with the Alliance leadership team and staff to build a new membership engagement program for the Alliance.
A research report published earlier this year, “Minority-Owned Media and the Digital Duopoly,” demonstrates how minority-owned media’s continued survival – as well as the addition of new outlets – is being threatened by the digital platforms’ anticompetitive practices. The Journalism Competition and Preservation Act would help to sustain these publications, whose work is critical to the communities they uniquely serve.
During this briefing, Douglas Schoen, Founder and Partner of Schoen Cooperman Research; Chris Reen, President & CEO of Clarity Media Group; and Danielle Coffey, Executive VP & General Counsel at the News/Media Alliance discuss the national poll results on the JCPA and the widespread support for this important legislation.
In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared. Here are their lessons you can take and apply.
As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A recent study suggests that unlike TV, online news is not a major driver of partisan news consumption.
Today, hundreds of local and regional newspapers across the country launched the “Don’t Let Big Tech Cancel Local News” ad campaign in support of the Journalism Competition and Preservation Act (JCPA).
A new survey conducted by Schoen Cooperman Research for the News Media Alliance shows that 70 percent of Americans support and believe that it is important that Congress pass the Journalism Competition and Preservation Act (JCPA).
In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may be negatively impacting publishers even more than previously understood.
Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers.
