Archive for research
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
6 Answers with Rebecca Frank, Vice President, Research & Insights, News Media Alliance
Rebecca Frank tries to stay on top of what’s going on in the industry that might be helpful for Alliance members. Coming from an advertising ... Read More
Study: Changes in Journalists’ Perception of their Audience with Advances in Demographic, Behavior Tracking Technology
In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, ... Read More
New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers’ Content
The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Among the major findings of ... Read More
Webinar: ‘Paradigm Shift’: Understanding What Leads Local Readers to Pay for News Online
On this webinar, hear the findings from groundbreaking new analysis of digital local news audiences from the Medill Local News Initiative at Northwestern University, including ... Read More
Edelman Study: High Levels of Trust in Traditional Media Persist
Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted ... Read More
New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More
New Study Explores Why Tech Isn’t Always the Answer to News Media’s Problems
A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and ... Read More
FAQs About the News Advertising Panorama
Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how ... Read More
