Archive for research

Why Research Matters to Journalists
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Why Research Matters to Journalists

“Joyce, I have students who don’t understand why they need to do research at all. Can you get them to see that research matters?” ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
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Report: Preprint Advertising: Toward an Open-Source ROI Model

This research was conducted by Dr. Jef Richards and  Dr. Anastasia Kononova of Michigan State University ... Read More
News Media Alliance Playbook
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News Media Alliance Playbook

The News Media Alliance Playbook provides an overview of the Alliance, its mission and key issues we advocate on behalf of our members ... Read More
Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed
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Young, Old and In-Between: Newspaper Platform Readers Ages are Well-Distributed

There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed ... Read More
mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions
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mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions

In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017 ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
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Mostly Mobile: Newspaper Digital Audience Snapshot

Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More
Webinar Recap: Mobile Trends & The Changing Face of Retail
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Webinar Recap: Mobile Trends & The Changing Face of Retail

In today's rapidly growing digital space, newspapers have a tremendous opportunity to boost advertising sales by focusing on mobile commerce. Retailers are looking to increase ... Read More
Executive Summary: Across Platforms, 7 in 10 Adults Access News
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Executive Summary: Across Platforms, 7 in 10 Adults Access News

Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use. This SenseMaker Report by the Newspaper Association of America ... Read More
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Australia Passes News Media Bargaining Code, Platforms Must Pay for News - Read more