Archive for research
News Advertising Panorama Showcases Value of News Media Audience for Advertisers
Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News ... Read More
AAJA Pay Study Reveals Women and POC Earn Less
Recently-released data from AAJA suggests that women and minorities employed in newsrooms earn less than their male and white counterparts ... Read More
Morning Consult Study Delves into News Brands Polarization
A study from Morning Consult shows that as of 2018, perceptions of news brands are highly polarized ... Read More
Highlights from DCN's "Trust as a Proxy for Brand Value" Report
Our friends at Digital Content Next (DCN) recently released a study about how consumer trust in the news they consume impacts information consumption ... Read More
Discount for Alliance Members: CMO Council Report
According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More
The News Audience is Thriving
Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience ... Read More
News Media Alliance Names Rebecca Frank Director, Research & Insights
The News Media Alliance today announced the hire of Rebecca Frank as Director, Research & Insights ... Read More
Why Research Matters to Journalists
“Joyce, I have students who don’t understand why they need to do research at all. Can you get them to see that research matters?” ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
This research was conducted by Dr. Jef Richards and Dr. Anastasia Kononova of Michigan State University ... Read More
News Media Alliance Playbook
The News Media Alliance Playbook provides an overview of the Alliance, its mission and key issues we advocate on behalf of our members ... Read More
