Archive for report
New Study Reveals Connection between Entertainment, News Media Subscriptions
A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the ... Read More
News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience
Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is ... Read More
New Report: Post ‘Trump Bump,’ Readers Continue to Turn to News Publishers for Quality Content
The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue ... Read More
What’s Next: Digital Subscriptions
While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More
News Advertising Panorama Showcases Value of News Media Audience for Advertisers
Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News ... Read More
Driving Digital Subscriptions
One of the brightest spots for the newspaper industry in 2017 has been the continued growth of digital subscriptions ... Read More
Report: Preprint Advertising: Toward an Open-Source ROI Model
This research was conducted by Dr. Jef Richards and Dr. Anastasia Kononova of Michigan State University ... Read More
Mostly Mobile: Newspaper Digital Audience Snapshot
Consumers are increasingly shifting to using mobile devices rather than desktop computers for their news consumption, according to a new comScore analysis ... Read More
Single Copy Snapshot
First Quarter 2016 Over the last three years, NAA has executed a number of "quick and easy" snapshot surveys in an effort to track the ... Read More
Newspaper Inserts Drive Consumers to Action
Recent independent research reveals that newspaper inserts continued to drive traffic ... Read More
