Research Report Shows Negative Impact of Big Tech on Minority-Owned Media

While causing harm to all news publishers, tech platforms disproportionately harm publications owned by and targeting non-white Americans.


Arlington, VA – Today the American Economic Liberties Project, MediaJustice and the News Media Alliance jointly published a new report, “Minority-Owned Media and the Digital Duopoly,” which examines the history of minority-owned media and the impact of the ascendance of big tech platforms, such as Facebook and Google, on minority-owned outlets and those targeting underrepresented communities.

Through an extensive research and information-gathering effort that included conducting interviews with several representatives from minority-owned news outlets, the report demonstrates how minority-owned media’s continued survival – as well as the addition of new outlets – is being threatened by the digital platforms’ anticompetitive practices.

The report states, “The U.S. Census Bureau projects that racial minorities – primarily Blacks, Asians, Native Americans and Hispanics – will constitute the majority of the population by 2045. Given the unique challenges and the strong legacy of many minority-owned publications, the need for their survival is acute.”

Report author Pamela Newkirk, PhD – a journalist, author and professor – interviewed Dr. Benjamin Chavis, president and CEO of the National Newspaper Publishers Association (NNPA); Joel Dreyfuss, former managing editor of The Root; Akoto Ofori-Atta, co-founder and executive editor of Capital B; Mark Trahant, editor of Indian Country Today; and Omar Wasow, co-founder of Black Planet.

As with local newspapers, niche publications aimed at certain racial or ethnic groups provide high value to their communities, sharing what is happening locally, nationally, and internationally that impacts their readers’ daily lives. However, unfortunately, they also have been hard-hit by the transition to a digital advertising marketplace that is dominated by the Duopoly.

“Facebook and Google’s dominance over online advertising poses an existential threat to journalism – and specifically to media owned by and designed to serve communities of color,” said Nidhi Hegde, Co-Lead of the American Economic Liberties Project’s Access to Markets program. “Without an open and competitive advertising market, minority-owned publishers cannot generate the revenue they need to survive, and Black and brown entrepreneurs cannot start and grow new media ventures. The way to spur innovation and protect critical civic arenas for communities of color is to break Facebook and Google’s monopoly power.”

“In the digital age, companies like Facebook and Google have reshaped where people get their information. Similar to traditional media gatekeepers, these tech companies systemically block people of color from owning and controlling our own stories while amplifying hateful content and disinformation that further harms our communities,” said Steven Renderos, Executive Director at MediaJustice. Marginalizing people of color is profitable for these tech platforms, and that’s why we need solutions that think beyond the current gatekeepers into a future where alternative newspapers and press can reach our communities.”

News Media Alliance Executive Vice President & General Counsel, Danielle Coffey, said, “We are currently facing a crisis in which our valued news publications are suffering from a dire lack of financial resources needed to survive. Two dominant tech companies – Google and Facebook – are forcing everyone to play by their rules, using news publishers’ content to fill their platforms without offering fair or adequate compensation. Without immediate intervention to correct this market imbalance, we run the risk of these publications – including minority-owned outlets – fading into history, their legacy forgotten, their future ability to provide critical, high-quality news to underrepresented communities going with them.”

The report concludes, “The ascendance of Facebook and Google threatens the viability of the entire news industry and exacerbates the structural inequities – including a disparity in advertising dollars, resources and access to capital – that have long plagued minority media. These persisting inequities, which require a reconsideration of a broad set of public policies and practices, are now compounded by minority publishers’ reliance on the very platforms that have upended and circumvented the role of the press as independent watchdogs in a democracy.”

Economic Liberties, MediaJustice and the Alliance, in a separate Overview & Introduction to the report, made the following recommendations based on the report’s conclusions:

  • Pass the Journalism Competition and Preservation Act (JCPA), which would allow news media outlets – including minority-owned publications – to collectively negotiate with the tech platforms for fair compensation for the use of their content.
  • Make more government-backed small business lending available for the creation of new minority-owned and rural media outlets and advertising agencies.
  • Conduct more research, such as a Government Accountability Office report aimed at gathering more data on advertising in minority-owned outlets.
  • Follow through with antitrust action to break up the largest, most monopolistic social media companies and force interoperability between them, to create room for ad-driven tech platforms such as Black Planet to flourish.

The Alliance will submit the report to the Senate Judiciary Subcommittee on Competition Policy, Antitrust, and Consumer Rights, ahead of its hearing on February 2, 2022 on “Breaking the News – Journalism, Competition, and the Effects of Market Power on a Free Press.”

Click here to download the report.


Media contact:
Lindsey Loving
Director, Communications

The American Economic Liberties Project works to ensure America’s system of commerce is structured to advance, rather than undermine, economic liberty, fair commerce, and a secure, inclusive democracy. Economic Liberties believes true economic liberty means entrepreneurs and businesses large and small succeed on the merits of their ideas and hard work; commerce empowers consumers, workers, farmers, and engineers instead of subjecting them to discrimination and abuse from financiers and monopolists; foreign trade arrangements support domestic security and democracy; and wealth is broadly distributed to support equitable political power.

MediaJustice is dedicated to building a grassroots movement for a more just and participatory media—fighting for racial, economic, and gender justice in a digital age. MediaJustice boldly advances communication rights, access, and power for communities harmed by persistent dehumanization, discrimination, and disadvantage. Home of the #MediaJusticeNetwork, we envision a future where everyone is connected, represented, and free.

The News Media Alliance is a nonprofit organization representing more than 2,000 news organizations and their multiplatform businesses in the United States and globally. Alliance members include print, digital and mobile publishers of original news content. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. 


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