This month, I haven’t been able to stop thinking about one particular essay about the “creator economy.” To those of us working in “old media,” the idea of a single person, armed with a brain, a laptop, and the ability to distribute to the whole internet has long been positioned as “the future.”
In this episode of News Take, Cherie Hu, founder of music collaboration and research firm Water & Music, joins News Take host Rebecca Frank for a fascinating discussion about how the music industry has navigated changes to the ways music is distributed and consumed. Hu draws parallels, as well as distinctions, between how musical content is protected and compensated, and those same aspects of publishing.
In this episode of News Take, Lisa Hughes, the first female Publisher of The Philadelphia Inquirer, shares how she’s led with innovation at top magazine and news publications to introduce successful new products and brands that have kept readers and subscribers coming back for more.
In this episode of News Take, Alliance VP, Research & Insights, Rebecca Frank sits down with Sam Ragland and Elite Truong at the American Press Institute for a candid conversation about the work API is doing with news organizations look inward and evolve to better reflect the communities they serve and respond to their needs.
We are in the process of evaluating our news and magazine audience and advertising research reports and would like your feedback!
In the Season 2 premiere of News Take, Alliance VP, Research & Insights, Rebecca Frank sits down with Gordon Crovitz, co-founder and co-CEO of NewsGuard, about how his company is working to mitigate threats from online misinformation sites.
News Take, podcast interviews with thought leaders and other influencers in the news and magazine media space.
In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared. Here are their lessons you can take and apply.
As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A recent study suggests that unlike TV, online news is not a major driver of partisan news consumption.
Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – to position their products with Gen Z consumers to attract them as readers and potential subscribers.
