The Influence of Print Ads on Black Friday Shopping
Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements […]
Print Ads Remain Valuable Assets for Publishers and Advertisers
Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit
The Sky is Not Falling and Print is Still Here
Jeffrey Cole, director of the Annenberg’s Center for the Digital Future, issued 10 predictions for the futures of news media. He predicted the slow death of the PC, the rise of the tablet and changing buying habits. Overall, what he describes is very close to the reality we all live in. However, he did make one major miscalculation.
Go Cubs, Go Newspapers!
The Chicago Tribune trumpeted on its front page that the Cubs are Champions “At Last!” Cubs fans lined up to get a copy.
Circulation Analysis Report: Home Delivery
The traditional paid home delivery subscription continues to be the largest category in the Alliance of Audited Media’s (AAM)