The News Media Alliance and the National Newspaper Association sent a letter to President Joe Biden encouraging the Administration to use advertising in local newspapers to help build trust and acceptance of vaccines.
The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as the recipients of the 2020 John P. Murray Award for Excellence in Audience Development.
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement.
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook.
Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can be a complicated task. To help member publishers best serve their advertisers, the Alliance has launched the Advertising Intelligence Center (AIC).
On November 8, the DOL proposed to change the way temporary job openings are shared with potential workers. Currently, employers are required by law to notify U.S. workers of these openings through publishing the listings in local newspapers. However, the DOL says it now believes publishing the listings on “widely viewed” websites, instead of in print newspapers, would be sufficient, and is therefore proposing removing the print requirement and moving to digital-only listings.
The New York Times, continuing its efforts to shift away from digital ad revenue to a subscription-based model, will be adding a subscription product for parents to its offerings in the upcoming year.
Through discussions of fake news, the duopoly, paywalls and digital content options, DMNA18 explored all aspects of the online news landscape and what it takes to get readers and viewers to not only trust digital news, but be willing to pay for it. We’ve rounded up the key discussions from the meeting to help you begin your own exploration of what online business model may be right for you.
The news industry has suffered some setbacks in 2017, including the continued rise of fake news and a growing number
