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News Take Episode 101: Local News: Understanding What Readers Want and How to Deliver it to Them

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In this episode of News Take, Alliance President & CEO David Chavern sits down with Jim Bernard, SVP for Digital at the Minneapolis-based Star Tribune and Mike Orren, Chief Product Officer at The Dallas Morning News for a candid conversation about the challenges and opportunities that arise from understanding your readers and subscribers and how to give them what they want, all while prioritizing revenue.

Advertising-A, Advocacy, Advocacy-A, Business Ops-A, Journalism, Press Releases

News Publishers Should be Top Distribution Channel for COVID-19 Vaccine Awareness Campaign

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In the recently passed American Rescue Plan Act, which President Biden signed into law today, Congress included $1 billion in funding for an awareness campaign to build trust and acceptance of vaccines. The News Media Alliance recommends that trusted sources such as local news publishers be a top distribution channel for that campaign.

Advertising-A, Advocacy, Advocacy-A, Business Ops-A, Journalism, Press Releases

News Media Groups Applaud Representatives Bustos and Aderholt for Calling on GAO to Review Government Advertising Spending, Assess Agency Use of Local Media

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Today, Representatives Cheri Bustos (D-IL) and Robert Aderholt (R-AL) sent a letter to U.S. Government Accountability Office (GAO) requesting that it conduct a comprehensive review of current government agency expenditures on advertising and to examine how federal agencies could place more advertising with local news publishers and broadcast stations.

Advocacy, Business Ops-A, Journalism

Alliance Encourages Census Director to Advertise Online Census Option in Newspapers

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The Alliance sent a letter to U.S. Census Bureau Director Steven Dillingham, in light of his March 18 announcement that Census field operations would be temporarily suspended due to the ongoing coronavirus (COVID-19) pandemic, encouraging him to advertise for the online completion of the 2020 Census and to employ print and digital newspaper media, which reach millions of Americans weekly, in this awareness effort.

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