How To: Price Your Native Advertising Offerings
After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific […]
Digital
Better Ad Standards to Be Enforced By Google, Coalition
The Coalition for Better Ads is rolling out their Better Ads Experience Program to kick off the new year, while
How To: Create Better Branded Content
Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or
Australia Investigates Impact of Duopoly
This week, Australia’s competition regulator announced it would look into whether the tech duopoly has disrupted the news media market to the disadvantage of publishers.
Audience-RT, Journalism, Research & Tools
Press Trends to Be Thankful for In 2017
The news industry has suffered some setbacks in 2017, including the continued rise of fake news and a growing number
Alliance Applauds Copyright Office Move to Modernize Newspaper Registration
Today the Copyright Office published in the Federal Register a Notice of Proposed Rulemaking allowing newspapers to use cost-saving technology for copyright registrations.
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal the successful acceleration of efforts to grow—and sustain—digital subscription revenue.
ESPNcricinfo Creates Full Customization
ESPNcricinfo – the home base for all of ESPN’s coverage of Cricket around the world – just got a much needed facelift.
The State of Digital Media
Earlier this summer, Reuters Institute released the Digital News Report 2017. The report presented statistics regarding the digital news consumption.
Webinar: Driving Digital Subscription Growth
Speakers will share how they have successfully managed double-digit growth in paid digital audiences, and essential elements of their strategies that are getting results.