Archive for Advertising
You Know That You Still Read a Newspaper, Right?
I find that people get very confused by the term "newspaper". I actually had a very high-ranking public official say to me recently that he ... Read More
Knowledge is Power – So Why Would We Want to Block Access
The phrase "knowledge is power" has a long and impressive pedigree. Its first recorded use was in the 7th Century – and it is certainly ... Read More
Why Political Ads on TV Stink
We are quickly entering the political crazy season (I gave up calling it "silly" because the situation is much too serious for that). For those ... Read More
Our Own Super Bowl Moment
The Super Bowl is truly an American cultural phenomenon. 111.9 million people watched the Denver Broncos beat the Carolina Panthers to take home the crown ... Read More
Engaging Shoppers: Consumers & Newspaper Media 2016
The challenge advertisers face of raising awareness and motivating consumers to purchase, ... Read More
USPS Can’t Reject Mailings with Marijuana Ads
In a statement issued in mid-December, the U.S. Postal Service declared that it is illegal to enter mail, including newspapers, which contain advertisements offering to ... Read More
6 Reasons Newspapers are the Elected Media Platform for Loyal Voters
For certain local news and information, there is just no comparison to the value of the local newspaper ... Read More
FTC Issues Policy Statement on Native Advertising
The Federal Trade Commission issued an Enforcement Policy Statement on Deceptively Formatted Advertisements on December 22, 2015. The Policy Statement addresses occasions in which certain ... Read More
5 Answers with Daniel Schaible
Daniel Schaible is the founder and COO of License League, a company that helps publishers monetize their content at the article level. NAA caught up ... Read More
The Ultimate Holiday Shopping Guide
Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information ... Read More
