Webinar Recap: Mitigating the Impact of Ad Blocking
The Local Media Consortium—a group of “leading local media companies”—addresses these ad blocking-related concerns in NAA’s recent webinar “Mitigating the
Technology
Chatbot Technology Can Help Foster Engagement – If Done Right
Chatbots, an automated messaging technology that can respond to a variety of inquiries, have certainly given the news industry a
Stringr Engages with Sourced Video
As mobile readership continues to skyrocket, multimedia journalism is becoming increasingly important. High-quality video content can catch a reader’s attention
Webinar: Programmatic Opportunity, and How to Capitalize on it!
We have all heard the term programmatic, but what does it really mean, and how can we hop on the
5 Answers with Ray Soto
Ray Soto is Gannett’s Creative Lead of Applied Technologies responsible for driving the creative vision and development of the USA
5 Answers with Mark Smith
Mark W. Smith is the Washington Post’s editor for mobile web. His focus is on traffic growth, especially among mobile
mediaXchange 2016 Panel: Follow the Money
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Mobile at a ‘Tipping Point’
Watch: Full Session Video (member log-in required) With mobile news consumption now far outpacing traditional desktop traffic, mobile represents a
AdCellerant Allows Newspapers to Have ‘Full Control’ Over Digital Marketing Campaigns
Part of a Series Featuring NAA’s 2016 Accelerator Pitch Program Winners In 2016, spending on digital advertising in the United
5 Answers with Alexander Klopping
Alexander Klöpping is founder of Blendle, a successful iTunes-like system for journalism from The Netherlands, backed by The New York